Planning Your Categories, Subs, Topics

#1 · September 5, 2025, 3:20 am

Category, subcategory, and topic creation is an important piece of your site and it's content but you have to plan it. Structure leads to better usage and randomization leads to confusion. Think about your general categories first and then drill down from there. Whatever the main focuses are should be your categories. Let's take a look at the following brief example for a business providing event services in San Diego:

Category 1: Wedding Event Planning in San Diego

Subcategory1: Venues to Consider
- Topic1: Wedding Locations
- Topic2: Reception Locations
Subcategory2: Wedding Photographers and Videographers
- Topic1: Friend or Professional
- Topic2: Video, Photos, or Both
Subcategory3: Types of Food
- Topic1: Allergies to Consider

The structure is important in many ways. It provides:

Clarity and Pathways for the User
Structured URLs for Search Engines
Keyword Usage
Potential Location Basis

So take a moment to think and plan out the structure of your content. It makes a difference.